UTM Link Builder
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| Parameter | Example | Description |
|---|---|---|
| Campaign Source utm_source | Use utm_source to identify a search engine, newsletter name, or other source. | |
| Campaign Medium utm_medium | cpc | Use utm_medium to identify a medium such as email or cost-per-click. |
| Campaign Name utm_campaign | spring_sale | Used for keyword analysis. Use utm_campaign to identify a specific product promotion or strategic campaign. |
| Campaign Term utm_term | running+shoes | Used for paid search. Use utm_term to note the keywords for this ad. |
| Campaign Content utm_content | logolink | Used for A/B testing and content-targeted ads. Use utm_content to differentiate ads or links that point to the same URL. |